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Sr. Advertising and Marketing Manager in Lakeland, FL at ITW Polymers and Fluids

Date Posted: 3/21/2019

Job Snapshot

Job Description

Duties and Responsibilities:
• Lead marketing at the Business Unit level to execute on the division strategy, driving improved sales & profitability across all professional channels
• Partner with the Business Unit Manager to understand and lead initiatives that will positively impact market trends, including:
o Execute the marketing strategy in line with company & division objectives
o Execute growth levers and assess the ROI of investments made to support brands/products
o Determining the right pricing tiers, margin and channel targets across the product line to deliver business growth. This also includes gaining alignment with sales on pricing/product strategies and promotions & communicating with distributors on marketing/product pricing strategies
o Lead Product Line Simplification (PLS) activity, working closely with cross-functional partners to simplify, consolidate and reduce complexity among products, brands, sku’s & other areas
• Lead the planning and execution of new product launches and aide in the development of all launch and selling materials, packaging, labels, and communication assets.
o Manage all marketing for three channels: New Car Dealer, Tire/Muffler/Brake, Quick Lube
o Plan/implement promotional campaigns with end user and key stakeholders’ mindset
o Assume full responsibility for brand management, positioning and product identity for all products marketed, sold, and/or developed for or by ProAp
o Prepare in-store, online, print, demonstration and other marketing materials for various campaigns (either in house or through agencies)
o Monitor, measure, correct and report effectiveness of marketing communications and customer feedback as well as product / brand positioning
o Provide robust marketing materials to enable successful sales sell-in and presentation to key customers in support of priority initiatives.
• Partner with sales to plan, attend and maximize the value of key customer engagements including trade shows, distributor conferences and meetings, and industry exhibits
• Oversee, influence and help international distributors create successful execution plans for their respective regions/markets.
• Support and improve the existing Sales Funnel to hit monthly/ quarterly Sales Goals by showcasing the product value proposition and developing ‘business development’ programs to win new business
• Oversee marketing budget / spend, monitoring ROI and adapting to changing business/market dynamics
• Create and publicize all material in line with marketing plans for internal and external customers

• 8 Years of Marketing related experience
• 3-5 years of experience leading and managing a team
• 3+ years of experience in Automotive Industry experience
• Keen attention to detail and the ability to spot errors and inconsistencies
• Strong ability to prioritize, focus resources and secure cross-functional stakeholder support
• Excellent reading and language comprehension (oral and written) and communication skills
• Ability to work with a team at all levels of an organization
• Ability to work in a fast-paced environment
• Ability to manage time and handle multiple projects and priorities
• Familiarity with both classical & digital marketing strategies and tactics. An Omni-Channel mindset

ITW is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.


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