Senior Marketing Communications (MARCOM) Manager ITW Global Brands (ITWGB) in Houston, TX at ITW Polymers and Fluids

Date Posted: 8/30/2019

Job Snapshot

  • Employee Type:
  • Location:
    Houston, TX
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description


Title: Senior Marketing Communications (MARCOM) Manager ITW Global Brands (ITWGB)

Reports to: Director of MARCOM, ITWGB

Location: Houston, TX


The Senior MARCOM Manager will support the development and implementation of successful account-specific marketing activities for key accounts (Walmart, AutoZone, Dollar General, Target, Home Depot, etc.) for all retail brands (Rain-X, Gumout, Black Magic, Fix-A-Flat, Slime, Permatex, Spray Nine & Fast Orange) within the ITW Global Brands U.S.-based retail channels.  S/He will be accountable for delivering measurable ITWGB revenue and consistently delivering outstanding customer programs that (1) reinforce brand positioning; (2) deliver incremental sales by partnering with sales in the planning process; and (3) drive tangible market share and shelf position gains of growth brands and new items.  S/He will have a strong understanding of the retail marketplace and build strong relationships with key customers’ marketing groups. 

Duties and Responsibilities

  1. Develop, implement and track cross promotions and merchandising programs of account-specific marketing activities for key accounts for ITW Global Brands retail brands.
  2. Ensure all customer/promotional messages and programs are consistent with brand strategy and delivers against consumer/customer insights.
  3. Draw upon consumer insights, syndicated data mining, industry trends, and competitive activity to develop promotional strategies and tactics to maximize net sales growth while aligning with customer strategies to win.
  4. Own the channel MARCOM budgets and the ongoing ROI analysis to assess promotional effectiveness.  Interpret data points to make sounds recommendations. 
  5. Uses 360 approach whenever possible to drive the most out of every promotion.  Including soliciting marketing support from our retailers.
  6. Proactively looks for opportunities to test new methods and tactics to support our brands and retailers.
  7. Maintain budgets and annual promotional calendar for assigned accounts.
  8. Work closely with Sales to consult on SD&A programming.
  9. Build strong, mutually beneficial relationships with our ‘80s’ retailer marketing departments through regular meetings/calls.
  10. Work closely with Brand and Sales to develop plans to support the successful sell-in of new items.
  11. Develop an understanding of the brand portfolios, competition and key competitive edges.
  12. Provide input to sales for line reviews.
  13. Maintain strong working relationship with Sales, Brand, NPD, supply chain, finance and outside suppliers.
  14. Perform analysis of proposed displays to determine revenue and variable margin targets.  In addition, performs a post-analysis of promotions and displays to determine the success or failure, as well as future viability.


  1. 7+ years of Consumer/Customer Marketing, Sales and/or Marketing experience.
  2. 4-year undergraduate degree in a Marketing or Sales discipline, MBA preferred.
  3. Ability to demonstrate leadership through influence, aligns, motivates and leads internal and external cross-functional teams.
  4. Ability to transfer knowledge into effective business strategy and decision making.
  5. Excellent project manager, able to handle many activities and manage details that can help drive sales growth.
  6. Excellent written and verbal communication skills with ability to effectively interact and present to multiple levels of organization, including the AAMLT.
  7. Strong knowledge of retail marketing and merchandising tools.
  8. Strong analytical skills and ability to interpret data.
  9. Skilled at identifying and leveraging a variety of insights to identify, develop & assess new opportunities.
  10. Proven skills in building relationships & collaboration.
  11. Inquisitive, willing & able to challenge current ways of doing business and actively leverage knowledge and learning from trends, other categories, channels, countries and emerging technologies for inspiration.
  12. Demonstrate an understanding of company and customer financial metrics and key indicators.
  13. Conflict management and problem diagnostic and solving skills
  14. Must be able to travel up to 15% of time.

Preferred Attributes:

  1. Leadership – Strategically positions the business to win.  Set clear priorities and holds others accountable.  Motivate, coach and develop others.  Have an external mindset.  Use an “outside-in” approach to solutions and opportunities; see through the eyes of the consumer and customer.
  2. Accountability – Deliver results using 80/20.  Grasp opportunities with energy and take on tough challenges.  Know the rules and stick to them.  Reward success and recognize failure comes with consequences.
  3. Teamwork – Use influence vs. power.  Challenge and support others.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

This job description should not be construed to contain every function/responsibility that may be required to be performed by an incumbent in this position.  Incumbents are required to perform other related functions as assigned.



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