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Senior Marketing Communications (MARCOM) Manager ITW Global Brands (ITWGB) in Houston, TX at ITW Polymers and Fluids

Date Posted: 11/27/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Houston, TX
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    11/27/2018

Job Description

 

Title: Senior Marketing Communications (MARCOM) Manager ITW Global Brands (ITWGB)     

Reports to: Director of MARCOM & Category Management, ITWGB

Location: Houston, TX

Summary

The Senior MARCOM Manager, ITWGB sets the marketing communications strategy for his/her channel.  S/He will lead a team that is accountable for delivering measurable ITWGB revenue and consistently delivering outstanding customer programs that (1) reinforce brand positioning; (2) deliver incremental sales by partnering with sales in the planning process; and (3) drive tangible market share and shelf position gains of growth brands and new items.  S/He will have a strong understanding of the retail marketplace and build strong relationships with key customers’ marketing groups to best leverage the MARCOM Toolbox.  S/He will work in concert with the Brand & Sales Teams to identify, evaluate, develop and bring to life customer marketing & promotional channel opportunities to drive profitable sales growth.  Contributes to the MARCOM team’s goal to drive organic growth and sustainable differentiation.

Duties and Responsibilities

  1. Sets the promotional strategy for all ‘80s’ and ‘20s’ accounts in the channels.
  2. Draw upon consumer insights, syndicated data mining, industry trends, and competitive activity to develop promotional strategies and tactics to maximize net sales growth while aligning with customer strategies to win.
  3. One direct report: MARCOM Associate.  Ensure coaching & mentoring is provided in an ongoing and timely fashion.
  4. Build a team culture around the ITW front-to-back 80/20 process.  Coach and train on the process to increase awareness and build skills & expertise.
  5. Own the account-specific MARCOM budgets and the ongoing ROI analysis to assess promotional effectiveness.  Interpret data points to make sounds recommendations. 
  6. Ensure the tools in the MARCOM Toolbox are used to enhance the awareness and performance of promotional activity.
  7. Uses omni-channel approach whenever possible to drive the most out of every promotion.  Including soliciting marketing support from our retailers.
  8. Proactively looks for opportunities to refresh the MARCOM Toolbox with new methods of supporting our brands and retailers.
  9. Use the marketing strategy and framework for the launch of new items.  Execute with excellence to drive sales.
  10. Works closely with sales to consult on SD&A programming.
  11. Analyze underdeveloped retailers to develop marketing programs to drive sales and profits.
  12. Design retail store managers and countermen training programs to increase product knowledge to upsell and educate consumers.
  13. Oversee and contribute strategic insights and content for line reviews. 
  14. Join sales in customer meetings.
  15. Build strong, mutually beneficial relationships with our ‘80s’ retailer marketing departments.
  16. Organize and lead ‘80’s’ retailer marketing department quarterly meetings/calls.
  17. Deliver annual net revenue and variable margin targets through corrugated display activity.
  18. Develop and implement merchandising plans designed to deliver profitable category and share growth.
  19. Stay on top of promotional trends.
  20. Ensure all customer/promotional messages are consistent with brand strategy and delivers against consumer/customer insights.

Requirements

  1. 7+ years of Consumer/Customer Marketing, Sales and/or Marketing experience.
  2. Must have a least one year of experience managing a team of marketing or sales professionals.
  3. 4-year undergraduate degree in a Marketing or Sales discipline, MBA preferred.
  4. Ability to demonstrate leadership through influence, aligns, motivates and leads internal and external cross-functional teams.
  5. Ability to transfer knowledge into effective business strategy and decision making.
  6. Excellent written and verbal communication skills with ability to effectively interact and present to multiple levels of organization, including the AAMLT.
  7. Strong knowledge of retail marketing and merchandising tools.
  8. Strong analytical skills and ability to interpret data.
  9. Skilled at identifying and leveraging a variety of insights to identify, develop & assess new opportunities.
  10. Proven skills in building relationships & collaboration.
  11. Inquisitive, willing & able to challenge current ways of doing business and actively leverage knowledge and learning from trends, other categories, channels, countries and emerging technologies for inspiration
  12. Demonstrated understanding of company and customer financial metrics and key indicators.
  13. Conflict management and problem diagnostic and solving skills
  14. Must be able to travel up to 15% of time.

Preferred Attributes

  1. Leadership – Strategically positions the business to win.  Set clear priorities and holds others accountable.  Motivate, coach and develop others.  Have an external mindset.  Use an “outside-in” approach to solutions and opportunities; see through the eyes of the consumer and customer.
  2. Accountability – Deliver results using 80/20.  Grasp opportunities with energy and take on tough challenges.  Know the rules and stick to them.  Reward success and recognize failure comes with consequences.
  3. Teamwork – Use influence vs. power.  Challenge and support others.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

This job description should not be construed to contain every function/responsibility that may be required to be performed by an incumbent in this position.  Incumbents are required to perform other related functions as assigned.

www.itwgb.com

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