Regional Sales Manager in Milwaukee, WI at ITW

Date Posted: 2/26/2018

Job Snapshot

Job Description


Loma Systems, an ITW Company, designs and manufactures inspection equipment to identify product defects and contaminants for the food industry. The company was established in the UK in the 1960’s, and today it is one of the leading global companies involved in food safety systems. Loma has over 400 employees worldwide with machines installed in over 100 countries. Loma has an impressive installation base, boasting 120,000 metal detector installations globally. Our people work across the world in a friendly, supportive work environment. Where a no politics culture means there is nothing to stop you reaching your full potential.


Broadly, the Regional Sales Manager will:

  • Identify, develop and grow customer accounts in the designated region.

  • Work with other Loma functional groups to ensure that any customer issues are addressed and that Loma receives accurate communication of customer needs or issues and prompt payment.

Most suitable candidates will come with a proven regional sales management background in the food processing or packaging industry having worked with capital equipment of a technical nature.

Loma Regional Sales Managers are generally expected to spend their time:

  • Actively seeking and developing new opportunities through cold calling, email, trade-shows, trade associations, etc.

  • Identifying key accounts in the region and developing action plans to gain Loma exposure and penetration into those businesses.

  • Visiting, and otherwise maintaining contact with, customers and prospective customers to ensure accurate understanding of their ‘needs’ and ‘wants’ to preferably standard Loma offerings.

  • General account development, managing activities and converting all opportunities to closure.

  • Maintaining customer accounts in Loma’s CRM system to accurately show customer status, activity and forecasting; other routine reporting functions as required.

Additionally, they are expected:

  • To become expert in the application and fundamentals of operation of Loma and Lock products, including demonstrating confidence in the use of PC based simulation of those products.

  • To execute consultative sales activities to customers with focus on Loma’s added value differentiators of legacy, company, performance, durability, features and options.

  • To gather competitive information when available and communicate this to Loma’s management for consolidation and distribution as appropriate; likewise actively seek Loma customer referrals, testimonials and leads for other plants or customers or sales regions.

  • To demonstrate proficiency in ‘hands-on’ specification of mechanical systems and instrumentation, including measuring, basic of conveyors including understanding of belt speed relationships, product handling and familiarity with US and metric measurement systems and conversions between them.

  • To conduct the necessary reading and research on an ongoing basis to obtain and maintain a working knowledge of the industries and key accounts that Loma sells into, including their current state and critical issues.

  • To operate in an independent manner.

  • To conduct Loma business professionally, with a well-groomed and articulate presence and with most efficient use of Loma’s resources, both financial and personnel.

  • To participate in trade shows as an attendee and/or hosting Loma’s presence, including set-up and tear-down activities.

  • To, annually, participate in the planning process to develop realistic and achievable growth goals for the region for Loma products and services; thereafter, to take ownership in delivering those same goals and other agreed objectives – throughout the year remaining cognizant of prospecting, quoting and bookings levels demonstrating proactive response to adverse trends.

  • To be proficient in use of a PC in a mobile environment, including excellent work knowledge of Microsoft Word, PowerPoint and Excel as well as leading CRM and Email applications.

  • To provide a monthly sales report to the Sales Manager.

  • In addition to the duties listed above, the position holder must carry out tasks assigned by their supervisor that are essentially related to their duties.

Job Requirements

  • Minimum 3 years of experience in Sales, Marketing, Engineering, Market Development, Account Management or similar discipline. Industrial capital sales experience preferred.

  • Bachelor’s degree preferred.

  • Prior experience in the on-line inspection system industry and/or the broader food packaging equipment industry is generally considered to be an asset.

  • Strong communications, analytical and computer skills are a requirement.

  • Successful customer-facing experience in sales (and, ideally, marketing) situations is a requirement.

  • Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.

  • Ability to write routine reports and correspondence.

  • Ability to speak effectively before groups of customers or employees of an organization.

  • Ability to calculate figures and amount such as discounts, commissions, and percentages.

  • Ability to define problems, collect and perform analysis of data, establish facts, and draw valid conclusions.

  • Project a positive attitude with customers and co-workers.

  • Possess perseverance to continue after being rejected.

  • Good time management, multitasking and organizational skills.

  • Must have a valid driver’s license.

  • Minimum 50% travel required.


Along with opportunities for career growth and development, Loma Systems provides a comprehensive benefits package, in conjunction with ITW, which supports our employees’ educational endeavors, wellness and financial security. Here are some of the features our comprehensive package has to offer:

  • Medical and dental benefits

  • 401(k) retirement savings program

  • Paid vacation, sick days and holidays

  • Company leased vehicle

  • Wellness and fitness program

  • Life insurance up to 8x the salary

  • Advancement opportunities

  • Educational assistance

  • Employee assistance program

  • Employee discounts with the ITW key suppliers: cars, computers, appliances and more

Loma Systems, an ITW Company, is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status. If you need an accommodation to apply for this position due to a disability, please contact


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