Marketing Specialist in Troy, OH at ITW

Date Posted: 8/29/2018

Job Snapshot

Job Description

Hobart Brothers LLC, an Illinois Tool Works Company, is a recognized leader in the manufacturing and distribution of welding consumables world-wide.  We seek talented achievers and individuals looking for potential future growth opportunities.



The Marketing Specialist will lead the strategic marketing vision and help drive above market growth within manufacturing, heavy equipment, and truck/trailer end markets.  He/she will work with product managers and the Marketing Communication Manager to provide sales support of key Hobart Brothers products by developing educational tools, marketing collateral and promotion development.  They will help drive new innovation by understanding market trends, conducting market research, and will assist in developing solutions that solve customer pain points.

The Hobart Filler Metals division is part of ITW Welding North America.  This role will support one of the accelerated growth segments within Hobart Brothers.  He/she will be based in Troy, Ohio and will report to the Business Unit Manager.


  • Effective communicate strong value propositions to end users, distributors, and the ITW Sales team.

  • Develop “Why Change” and “Why Us” sales stories that draw contrast between the ways that customers deal with problems today versus how they can use Hobart solutions to improve their performance.

  • Develop sustained marketing strategies to effectively communicate to target audiences, including webs site, social media posts, trade shows, literature, road show, distributor events, etc.

  • Understand and apply the principles of the ITW Welding selling model, in an effort to provide the sales team with tools and materials that support the way they sell.

  • Coordinate efforts with segment-focused resources to ensure an outside-in approach to strategy development by participating in the process of gathering deeper end market segment understanding (includes market sizing, pervasive trends, common welding application and problems, etc.).

  • Use 80/20 to create focus around specific and well vetted targeted accounts.

  • Communicate across divisions to coordinate activities within the Industrial Platform, leveraging and associated marketing activities whenever possible.

  • Leverage the capabilities of the ITW Enterprise Marketing team:  brand, digital, research, and event management.

  • Develop and promote a culture that encourages integrity, respect, trust, shared risk, and simplicity.

  • Live and breathe the 80/20 philosophy and be able to thrive in a decentralized, entrepreneurial culture.

Job Requirements

  • Qualified candidates must possess a Bachelor’s degree; Bachelor’s degree in Marketing or Business Preferred.

  • Minimum 3-5 years’ experience in marketing technical products in a B2B environment.

  • Proven ability to analyze current business issues and end-users.

  • Team player with a positive attitude, high motivation, and solid decision making.

  • Thrive in a culture with a high degree of trust and a high degree of accountability.

  • Ability to build relationships among employees, distributors, and key end-users.

  • Comfortable presenting and facilitating before groups.

  • Ability to succeed in a fast-moving environment that values an entrepreneurial spirit.

  • Knowledge of Power Messaging techniques is a plus.

  • Expected travel is approximately 30%.

  We offer a competitive salary and benefits package including medical and dental insurance, life, short and long-term disability insurance, Holiday, and vacation pay, 401(k) with liberal matching funds, and educational reimbursement.

For more information on Hobart Brothers, please visit our web site at If this is a description of your background and expertise, please send your resume and salary requirements to:

Apply to:         Amy Lucas – Human Resources Manager

                         HOBART BROTHERS LLC

                         101 Trade Square East

                         Troy, OH  45373

FAX:                 937-332-5302


An Equal Opportunity Employer


Hobart Brothers LLC is an Equal Opportunity/Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status.


If you are a qualified individual with a Disability, or a protected Veteran and need assistance with this job posting, please inquire at