This site uses cookies. To find out more, see our Cookies Policy

Marketing Manager (2541) in Glenview, IL at ITW Construction Products

Date Posted: 12/2/2018

Job Snapshot

Job Description

The Marketing Manager will lead strategy, product development and commercialization of premium branded GRK Fasteners products that deliver high value to end users and profitably grow the business. Through the detailed understanding of end user segmentation, this person will lead Annual Integrated Marketing and Long Range planning processes with a primary focus on strategic direction while working with lumberyard and home center sales teams to drive programs. 

ITW Residential & Renovation offers a broad range of professional grade anchoring tools and fasteners for numerous construction applications. Our products include wood to wood fastening and structural wood fasteners (GRK Fasteners™), concrete anchoring systems (Tapcon®, Red Head®, Ramset®), underlayment screws (Rock-On®, Backer-On®), self-drilling screws (Teks®) and drywall anchoring systems (E-Z Ancor®). ITW Residential & Renovation excels in meeting the growing demands from Pro end-users for high-quality home improvement and construction fastening products. Our products are trusted by industry professionals and each brand is the market leader in its respective category in terms of quality, performance and ease of use.

ITW offers its employees a path for advancement, a competitive salary, and a comprehensive benefits package designed to help employees care for themselves, their families, and their futures. 

Primary Responsibilities:

  • Lead a team of product marketers tasked with the development and execution of the annual integrated marketing plan for assigned portfolio including product, pricing and promotions.
  • Drive the Long-Range Planning process for assigned segment based on annual situation assessments.
  • Identifies and evaluates new market and product opportunities through observed end user needs, translating them into viable business offerings. Closely monitors the industry and competitive landscape.
  • Work with sales team to capitalize on channel initiatives such as line reviews and other opportunities to for profitable growth within the channel
  • Deploys full range of marketing research tools/techniques to develop a deep understanding of end user pains, trends and needs including the development of end user segmentation behavioral profiles.
  • Exceed financial targets by utilizing ITW Toolbox philosophies and other key metrics to manage an optimized product portfolio.
  • Champions new product development strategies and execution of stage gate deliverables including the creation of new product business plans through collaboration with engineering and manufacturing/supply chain.
  • Delivers financial commitments and manages the selling story around new product launches by leading the development and execution of robust commercialization plans
  • Leads and develops talent to maximize individual, team and organizational effectiveness in meeting company goals.
  • Other duties as assigned

Job Requirements:

  • A BA/BS is required in business, marketing, or comparable discipline; MBA is a plus.
  • 5+ years of relevant progressive marketing experience, including 3+ years in a brand or product management role. Sales experience is a plus.
  • Able to think strategically and creatively about marketing and business issues
  • Superior organizational, planning and execution skills able to manage multiple projects at once and meet deadlines
  • Excellent communication skills, both written and verbal
  • Strong presentation skills
  • Strong attention to detail and competent in problem analysis and problem-solving.
  • Generates excitement and support across a cross-functional team in a matrixed organization
  • Financial acumen to analyze financial results and new market opportunities
  • New product introduction experience
  • Pricing and promotions experience preferred
  • Up to 30% travel required

Work Environment: 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this position, the employee is occasionally exposed to fumes, airborne particles, climate variances and moving mechanical equipment typically found in a manufacturing environment. The noise level in the work environment (office) is usually low, but much higher when exposed to the manufacturing areas. Certain personal protective equipment is required when in the manufacturing areas.   

Physical Demands: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus. While performing the duties of this Job, the employee is regularly required to reach with hands and arms and talk or hear. The employee is frequently required to stand; walk; sit and use hands to finger, handle, or feel.