Marketing Director in Appleton, WI at ITW

Date Posted: 1/24/2020

Job Snapshot

  • Employee Type:
  • Location:
    Appleton, WI
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Illinois Tool Works or ITW (NYSE: ITW, is a Fortune 200 global industrial company and one of the world's leading diversified manufacturers of specialized industrial equipment, consumables, and related service businesses. The company's seven industry leading segments leverage the ITW Business Model to generate solid growth with best-in-class margins and returns in markets where highly innovative, customer focused solutions are required. ITW's 50,000+ dedicated colleagues around the world thrive in our decentralized, entrepreneurial culture.

One of ITW's businesses, Miller Electric Mfg Co is looking to benefit from business leadership as well as serves as an excellent venue for qualified candidates to develop the skills and experiences necessary to support career growth. This specific leadership opportunity exists in a $200M division.

The Marketing Director is a key strategic leader in the organization, reporting into the Vice President/General Manager, providing input and leadership on overall business strategy, including business opportunities outside of his/her functional area. This position will be responsible for the development, communication and execution of the organization's overall marketing strategy and opportunities for new business and product line rationalization globally. Additionally, this person will develop strategies and implement plans that focus on improving penetration within market segments from the distribution of products to the needs of the end user.

Essential Functions

  • Lead the development and implementation of business growth plans with goals, strategies and tactics globally.
  • Generate, analyze and interpret segment information that leads to product line rationalization and commercialization.
  • Develop and maintain a deep understanding of the end user needs and use this information to drive successful penetration in market segments.
  • Perform research around specific identified market segments by designing and conducting market research studies to ensure an in depth understanding of the market and its 5P's.
  • Provide strategic oversight and leadership for direct reports responsible for Executing Voice of the Customer interviews, develop key findings and themes based on these to identify business opportunities and define value proposition.
  • Identify new market opportunities/platforms.
  • Identify segmentation approaches that can drive key marketing initiatives.
  • Conduct market evaluation and opportunity assessment for portfolio products.
  • Analyze industry trends, customer activity and product applications to determine sales and profit potential and understand opportunities resulting from changing conditions.
  • Analyze market data, including product specific sales, overall sales volume, demographics, and competitive product releases and pricing strategies for product lines and recommend marketing objectives.
  • Utilize the ITW Toolbox (80/20, PLS, MRD, USa) to drive successful penetration in market segments.
  • Create training programs to inform and support distributors, sales force and end-users.
  • Collaborate with Division leaders to identify and prioritize growth opportunities, resource allocations and investment strategies
  • Drive focus and market penetration in targeted end-user segments
  • Drive research methodologies, analysis, conclusions, and strategic direction for select markets, new product development, price/positioning, promotional strategies and selling channels
  • Leadership - articulate business goals/direction with clarity and work with the team for their professional development

Minimum Qualifications

  • Qualified candidates must possess a Bachelor’s degree in business, engineering, or comparable discipline; MBA required.
  • 10 plus years of progressive marketing, sales and/or product management experience is required in a B2B environment. Global experience preferred.
  • Minimum of 5 years’ previous management experience leading cross-functional teams to common goals.
  • Must possess strong business and financial acumen.
  • Should have technical understanding of engineered products with experience in developing and deploying engineered technical products.
  • Practical/theoretical understanding of welding processes and related consumables preferred.
  • Must have excellent written and verbal communication skills and thorough understanding of computer and web-based technology.
  • Exceptional leadership skills utilizing the ability to lead and drive change.
  • The successful candidate must have experience in product development based in business to business environment. Interpersonally, candidates must be able to influence and lead an organization through a fact-based approach.
  • A background with some P&L management experience is preferred.
  • A strong track record of building customer and industry relationships.
  • Candidates must have the aspiration, engagement and ability to advance and grow within the organization.
  • Ability to balance risk and reward and move fast and decisively toward greatest impact opportunities.
  • Business Acumen: This person has demonstrated a broad operational perspective and has the ability to think and act with an understanding of the impact of the interaction among individual business functions and functional initiatives on the performance of the business as a whole. He or she is a business-minded problem solver. This person has a demonstrated ability to link key initiatives with their impact on a business’s profits and a history of implementing innovative concepts that achieve long-term success
  • Excellent Analytical Acumen: The successful candidate will have demonstrated the ability to assess disparate data streams and distill them into meaningful and, ultimately, actionable strategic recommendations. This encompasses customer, constituent and competitive environments. A track record of identifying profitable business segments and separating those from unprofitable ones is a necessity. Understanding channel differences and needs is critical.
  • Up to 30% travel

This position is located in Appleton, WI. Located just north of Lake Winnebago along the shores of the Fox River in Wisconsin, Appleton is a small city with tons of great amenities and almost none of the headaches you’d find in a big city. One of the safest cities in Wisconsin, with a low cost of living and a growing entertainment and food scene, Appleton is increasingly appealing to young families and young professionals. Appleton combines access to top-tier entertainment, restaurants and breweries with the quaint charm of a small town. It’s a perfect combination that makes this Wisconsin city a fabulous place to settle down. It's easy to see why Appleton was voted one of the best places to live! To learn more, watch this awesome video created by New North: Quality of Life in WI

ITW Welding is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status, age, or any other characteristic protected by law.If you are a qualified individual with a Disability and need assistance applying for this job, please send an email to the following address: