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Marketing Communications (MARCOM) Associate ITW Global Brands in Houston, TX at ITW Polymers and Fluids

Date Posted: 3/29/2019

Job Snapshot

  • Employee Type:
  • Location:
    Houston, TX
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description


Title: Marketing Communications (MARCOM) Associate ITW Global Brands (ITWGB)

Reports to: Senior MARCOM Manager, ITWGB

Location: Houston, TX


The MARCOM Associate will support the development and implementation of successful account-specific marketing activities for key accounts (Walmart, AutoZone, Dollar General, Target, Home Depot, etc.) for all retail brands (Rain-X, Gumout, Black Magic, Fix-A-Flat, Slime, Permatex, Spray Nine & Fast Orange) within the ITW Global Brands U.S.-based retail channels. S/He will have knowledge of the retail marketplace to develop best in class campaigns rooted in consumer and customer strategy (digital, social, eCRM, coupons, rebates, merchandising, grassroots, customer marketing integration, training, point-of-purchase materials, etc.)  Contributes to the MARCOM team’s goal to drive organic growth and sustainable differentiation.

Duties and Responsibilities

  1. Work with the Senior MARCOM Managers to develop marketing programs to drive sales and profits at retailers.
  2. Develops, implements and tracks the performance of account-specific marketing activities for key accounts for ITW Global Brands retail brands.
  3. Ensure all customer/promotional messages and programs are consistent with brand strategy and delivers against consumer/customer insights.
  4. Develop cross promotions and merchandising programs across all three lines of business: Car Care, Engine Repair, and Global Tire Repair.
  5. Assist in consulting with and supporting our highest-performing accounts. 
  6. Maintain budgets for account marketing programs and special projects as assigned.
  7. Develop annual promotional calendar for accounts as assigned.
  8. Work closely with Brand and Sales to support the successful sell-in of new items.
  9. Work with Category Management, New Product Development (NPD) and Sales to develop and maintain competitive promotional analysis.
  10. Develop an understanding of the brand portfolios, competition and key competitive edges.
  11. Provide input to sales for line reviews.
  12. Maintain strong working relationship with Sales, Brand, NPD, supply chain, finance and outside suppliers.
  13. Perform analysis of proposed displays to determine revenue and variable margin targets.  In addition, performs a post-analysis of promotions and displays to determine the success or failure, as well as future viability.



  1. 4-year undergraduate degree in a Marketing or Sales discipline.
  2. 3-5 years of experience in a Marketing role.
  3. Self-motivated with ability to hit deadlines.
  4. Excellent written and verbal communications skills.
  5. Excellent project manager, able to handle many activities and manage details that can help drive sales growth.
  6. Clear understanding of general marketing principles.
  7. Analytical skills.
  8. Excellent organizational skills & strong attention to detail.
  9. Excellent Presentation Skills.
  10. Proven skills in building relationships & collaboration.
  11. Customer focused with ability to objectively assess opportunities and fit with customer’s needs.
  12. Working knowledge of basic financial principles.
  13. Must be able to travel up to 10% of time.

Preferred Attributes:

  1. Leadership – Proactively creates opportunities to lead discussions and projects.
  2. Accountability – Prioritizes workload and delivers on strategy and on time. 
  3. Teamwork – Collaborative and open to change.  Challenges and supports others.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

This job description should not be construed to contain every function/responsibility that may be required to be performed by an incumbent in this position.  Incumbents are required to perform other related functions as assigned.

In 2011, Illinois Tool Works (ITW) acquired the car care brands from Shell Lubricants.  ITW Global Brands was formed and now manufactures, markets, and distributes the portfolio of automotive appearance and performance products as well as wiper blades such as Gumout, Slick 50, Rain-X and Black Magic.



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