Hobart Welding Products Equipment Product Manager in Appleton, WI at ITW Welding

Date Posted: 3/5/2020

Job Snapshot

Job Description

Basic Description:

The Hobart Welding Products Equipment Product Manager will play a key role in driving top line growth within the retail channel through new product development, portfolio management and strategic marketing initiatives, while working toward bottom line profitability improvements through ITW Toolbox utilization. The product categories this role is responsible for consist of MIG, Multiprocess, TIG, Stick and Plasma equipment and filler metal, wire, and rod. Emphasis around:

Essential Functions:

  • Drive appropriate visionary and strategic category initiatives, in accordance with established long range and annual plans
  • Manage category new product development initiatives
    • Lead efforts to generate, analyze, and interpret channel data and end user research, including industry trends, customer review of product concepts and competitive pressures, leading to product line commercialization and rationalization
    • Collaborate with sales, engineering, suppliers, and appropriate division personnel to streamline new product development process
    • Define and communicate value propositions for products and category
    • Develop and execute commercialization plans for new products
  • Improve category profitability and position for continued success
    • Direct P&L responsibility; analyze, manage and report on product/category pricing, sales, and performance
    • Analyze, recommend, and coordinate all product lifecycle activities
    • Determine product pricing based on strategic analysis
  • Represent category as subject matter expert for internal team, channel partners and end users through product knowledge.
    • Represent business at customer visits and tradeshows
    • Collaborate with functional areas to ensure marketing, sales and other product implementation strategies are implemented in an efficient, timely manner

Key Measurements Include:

  • NPD Revenue
  • Category P&L Performance
  • Market Share Expansion
  • Margin Enhancement
  • Product Launch Timeline Adherence

Job Requirements

Minimum Qualifications:

  • Bachelor’s Degree required; MBA preferred
  • 5+ years Product Management/Marketing experience
  • Demonstrated success in leading high level projects & cross functional teams from start to completion
  • Proven ability to analyze current business issues and translate to strategic actions
  • Strong business acumen and analytical skills; P&L experience preferred
  • Must be a team player with a positive attitude, high motivation, and solid decision making abilities
  • Well organized, aggressive self-starter with the willingness to learn and grow
  • Demonstrated ability to present and facilitate in front of groups
  • Excellent oral and written communication skills
  • 25% travel required