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Group Brand Manager in Houston, TX at ITW Polymers and Fluids

Date Posted: 2/16/2019

Job Snapshot

  • Employee Type:
  • Location:
    Houston, TX
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description


Title:                Group Brand Manager

Reports to:     Marketing Director

Location:         Houston, TX


This individual will be responsible for leading 2 direct reports and cross-functional business teams, as well as assisting in execution and analysis of business initiatives on car care brands, including our flagship brand – Rain-X.

This position collaborates with the Marketing Director and his/her Brand Team, to set the strategic vision for market leading brands in the auto aftermarket.  The Group Brand Manager has a track record of results, exhibiting leadership capabilities and desire to continue to develop in brand management and/or the company.  Every department of ITW Global Brands will work and interact with in this individual (Finance, R&D, Innovations, Supply Chain, Sales, Innovations, etc.).  Ultimately, the Group Brand Manager will be judged on his/her performance to meet net brand revenue and profitability targets and timely execution of projects.

Duties and Responsibilities

  • Sets plans and strategy to grow the product portfolio.
  • Leads, motivates, and trains a team of 2 in order to grow their Brand development and ensure strong bench strength for the Brand Team.
  • Implement highly focused brand plans that target a small number of big ideas.
  • Develop strong working relationship with Sales and help create sales tools needed in major retailer line reviews. This position will also attend line reviews, with Sales, at key retailers to sell our product line and innovations.
  • Cultivate relationships and strategic partnerships with key internal parties to effectively lead cross functional teams and secure internal buy-in.
  • Work with Category Management to keep up to date of competitive offerings, pricing, and current plan-o-grams.
  • Track and measure brand heath via internal and external databases on a monthly basis.
  • Lead projects with agencies, evaluate creative and provide strong constructive feedback.
  • Lead relationship with licensing partners and evaluate new potential alliances.
  • Work with R&D to analyze competitive offerings and maintain data available for internal data mining usage
  • Lead advertising development, and media planning.
  • Analyze customer POS and syndicated data to unearth trends and immediate business, coordinate with team to conduct deeper dives.
  • Manages close relationship with Sales and attends top level line reviews and Customer meetings.
  • Provides Brand approvals on financial modeling for product sell-in, to ensure margin goals are maintained.
  • Works closely with Insights manager in qualitative and quantitative brand needs.
  • Supports Innovations in new product development via ensuring new products are in line with brand strategy, trends, and future needs shared by retailers.


  • Bachelor’s degree with 6+ years or Brand Management experience or MBA with minimum 5 years Brand Management experience (preferred)
  • Superior Consumer Insights experience, prior Consumer Insight employment a plus
  • Able to effectively align, motivate and lead internal cross-functional teams, as well as Brand Team of 2
  • Excellent written and verbal communications skills with ability to effectively interact and present to multiple levels of organization
  • Must be able to travel up to 15% of time
  • Clear understanding of general marketing principles
  • Superior analytical skills
  • Skilled at identifying and leveraging variety of tools to identify, develop and assess new opportunities
  • Strong organizational skills & strong attention to detail
  • Proven ability to effectively manage & prioritize multiple, complex projects simultaneously
  • Proven skills in building relationships & collaboration
  • Customer focused with ability to objectively assess opportunities and fit with customers’ needs
  • Working knowledge of financial principles, strong P&L experience

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

This job description should not be construed to contain every function/responsibility that may be required to be performed by an incumbent in this position.  Incumbents are required to perform other related functions as assigned.

The position is based in our Houston, TX offices and must work in that location.

ITW is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.



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