Global Strategic Marketing Manager in Glenview, IL at ITW

Date Posted: 5/8/2018

Job Snapshot

Job Description

ITW Specialty Films has an exciting opportunity for a motivated strategic marketer to make a positive impact and drive growth for some of the division’s primary market segments. As a key member of the global marketing team, the Global Marketing Manager reports to the Global Director of Innovation & Marketing.  This role has responsibility for building and driving market growth strategies for the assigned growth segments and owns the marketing “P’s”. The position will drive and implement segment-focused growth strategies including product line, and value-based pricing strategies as well as positioning and go-to-market strategies.



Specialty Films is a global division of Illinois Tool Works.  This position will be based in our headquarters in Glenview, IL.



Market Segment Leader


  • Provides strategic leadership for the assigned vertical market segments

  • Becomes the resident expert as it relates to market trends, competition and customer needs globally

  • Effectively drives and executes segmentation and market research (primary and secondary) as needed to hone in on growth opportunities and articulates how the division can capitalize on them

  • Provides strategic insights, analysis and directional input into the division’s Long Range Plan and Annual Plan

  • Reports on assigned segment results, including revenue, growth rates, share gain, and profitability metrics and can explain key drivers of change



Strategy Development and Execution


  • Obtains and leverages market insights to develop and effectively execute thorough vertical marketing strategies aligned with the divisional strategies and that position the division for growth

  • Leads the development of product line strategies aligned with market segment strategies and clearly identify, validate and articulate our value proposition to the market

  • Develops business cases for new target markets, products, services or customers

  • Manages pricing and develops strategies to maximize profitability and share

  • Creates effective cross-functional partnerships to capture input, leverage cross-functional expertise, drive buy-in and ensure successful execution of strategies at all levels of the organization



 Product Lifecycle Strategies


  • Captures and translates customer needs and market trends into cohesive, growth oriented product life-cycle strategies

  • Identify serial innovation opportunities that successfully address market needs and generate differentiated, sustainable and profitable growth

  • Leads and/or oversees cross-functional teams through the NPD stage gate process working closely with the R&D team



 Team Leadership and Development



  • Leads and develops strategic marketing talent to maximize individual, team and organizational effectiveness.  Fosters a culture of engagement, cascading vision, and creating goal alignment

  • Coaches through feedback, development planning and performance management

  • Influences effectively not only functionally but across functions to help drive change

  • Builds a strong pipeline of talent to ensure a diverse high performing marketing organization

Job Requirements

  • Bachelor’s degree required in business, marketing, or comparable discipline; MBA preferred

  • 7+ years of progressive business experience including 5+ years of strategic marketing, pricing and product management experience. 

  • Excellent strategic thinker with industrial B2B strategic marketing experience is required

  • Well-versed in deploying and leveraging various marketing research methods and proven ability to translate end user requirements into successful new solutions required

  • Highly effective cross-functional influencer, communicator and collaborator

  • Strong ability to navigate complexity, to bring focus and simplify strategically

  • Solid analytical skills, pricing strategy experience and financial acumen

  • Global cross-cultural experience a plus

  • 3+ years of experience motivating, coaching and developing a team.

  • Up to 40% travel (domestic and international)



ITW is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
If you are a qualified individual with a disability and are unable or limited in your ability to use or access the online application system process due to your disability, please email hrmfg@cfcintl.com to request assistance. No other requests will be acknowledged.