eCommerce & Digital Marketing Associate in Coventry at ITW

Date Posted: 10/23/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Coventry
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    10/23/2019

Job Description

 

eCommerce & Digital Marketing Associate

Job Summary:

Hate flat tires? Love selling products on Amazon? Then this the job for you! The #1 company in tire repair products is searching for an enthusiastic, hard-working marketer who can successfully grow its EU Amazon presence. Basically, we need help selling online in Europe.

A love for digital marketing, an aptitude for eCommerce and an interest in the rapidly evolving online landscape are also desired.

This job is for you if:

  • You have successfully sold brand products on Amazon. This is a deal-breaker. Be prepared to share your Amazon sales growth experience.
  • You are good at navigating the infrastructure, politics and landscape of each country’s unique Amazon requirements and needs (UK, Spain, Germany, France and Italy).
  • You excel at working all Amazon sales channels, whether that is direct or third party.

Also nice:

  • Can you write? Have you created content for Amazon descriptions, written copy for ads, brainstormed for A+ content, etc.?
  • Do you work in other digital marketing areas, such as Google Ads, social media, website management, and more?
  • Do you like learning new things? As eCommerce changes, are you excited to grow and change with it?

What do we offer?

  • Reliable, popular tire repair brands and products that you can trust and believe in.
  • A strong and enthusiastic marketing team to support all creative needs, brand guidance, product questions, etc. We’ve got your back.

Reports to:

Digital Marketing Manager

Direct Reports:

No

Location:

Coventry, UK

Travel:

20%

Responsibilities: 

The eCommerce & Digital Marketing Associate will develop, implement, track and optimize omnichannel shopping experiences in the EU that strengthen our brand loyalty, improve customer retention and increase sales. This employee will work with the Marketing teams (EU and USA), supporting teams and vendors on consumer nurturing and eCommerce to grow our brand tribe.

The 80:

  • eCommerce: Work within the Amazon infrastructure to load and sell our products on Amazon (direct and 3P) in UK, Spain, Germany, France and Italy
    • Content management to support the eCommerce initiatives
  • Work with our distribution partners to implement their digital needs (i.e. run ads, build brand pages, provide digital assets, cross promote on social, etc.)
    • Implement and track digital campaigns through channels like Google Ads and Social Media for these partners

The 20:

  • Set up analytics to track and report performance
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Key Deliverables to Demonstrate Success in 12 mos:

-          Successfully organize our products on Amazon UK, Spain, Germany, France and Italy and set up the accounts for long-term, sustainable growth.

Core Competencies:

Segment & Product Knowledge

•          Market Trends, Customer Impact

•          Value Prop knowledge

Resource Management

•          Utilization of ITW Tools and Resources

•          Business Acumen (P&L)

•          Detail Orientation

•          Self-Starter

People Management

•          Coaching and Influencing

Strategic Account Planning

•          Understanding/utilization of growth levers

•          Ability to prioritize and reprioritize as new activities appear

 Communication

•          Objectives, Active Listening, Influencing

•          Strong Written & Verbal Communication

•          Ability to remain clam during difficult business situations

Decision Making

•          Accurate Analysis and 80/20 implementation

•          Delivers analytical and fact-based decisions