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Director of Marketing Communications (MARCOM) & Category Management for ITW Global Brands in Houston, TX at ITW Polymers and Fluids

Date Posted: 12/16/2018

Job Snapshot

  • Employee Type:
  • Location:
    Houston, TX
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description


Title:   Director of Marketing Communications (MARCOM) & Category Management for ITW Global Brands


The Director of Marketing Communications (MARCOM) role will be responsible for delivering best-in-class, customized sales solutions for key accounts for all retail brands within the ITW Global Brands U.S. based retail channels.  S/He is a key member of the Leadership Team, working in concert with cross-functional leads, especially the Marketing Directors and Sales Directors, to identify, evaluate, develop and commercialize customer marketing & channel promotional opportunities to drive profitable net sales growth.  S/He will have a deep understanding of the retail marketplace and forge strong relationships with the marketing groups with customers to best leverage the MARCOM toolbox.  S/He will lead a team that is accountable for delivering measurable ITW Global Brands (ITWGB) revenue and consistently delivers outstanding customer programs that (1) reinforce the core ITW brand positioning; (2) deliver incremental sales “bang for the buck” by partnering with sales in the planning process; and (3) driving tangible market share and shelf position gains of core growth brands.

Key Areas: Duties and Responsibilities:

  1. Provide strategic thought leadership in the development and implementation of highly-focused promotions, programs and integrated marketing activities for retail customers within ITWGB.  The focus areas will be ‘80’ customers and accelerate/market rate growth brands. 
    1. Partner with sales and customers to identify and implement traffic drivers to support initiatives.  This could include media tags, radio, digital, social, email blasts, etc.
    2. Partner with supply chain, agencies, sales, and customers to develop and coordinate successful and on time implementation of marketing programs resulting in increased customer support of the brands.   Tools include: customer specific promotions, special packs and displays, point-of-sale materials, circular ads, consumer education, trade programs, etc.
    3. Design retail store managers and countermen training programs to increase product knowledge to upsell and educate consumers.
    4. Develop annual promotional calendars for all ‘80’ accounts
  2. Build a team culture around the ITW front-to-back 80/20 process.  Coach and train the team on the process to increase awareness and build skills & expertise.
  3. Foster strong, collaborative relationships with key external and internal constituents.  Externally, forge strategic partnerships with the marketing leaders at retail customers (‘80’ focus).  Internally, collaborate often with the Marketing Directors, Sales Directors, Director of Supply Chain and Director of R&D/Innovations.
  4. Lead a combined team of MARCOM managers & associates, as well as creative designers.  Ensure coaching & mentoring is provided as well as timely, best-in-class service to both internal and external customers to help drive brand growth. Ensure coaching & mentoring is provided in an ongoing and timely fashion.
  5. Lead a team of remote category managers & analysts. The mission is to be the preferred business partner of category buyers, supported by robust consumer and customer driven insights while providing superior market expertise distinguished by exceptional customer service.
  6. Set the marketing strategy and framework for the launch of new items.  Execute with excellence to drive sales.
  7. Ensure all customer and promotional messages are consistent with brand strategy, as directed by each respective division, and deliver against customer and consumer insights.
  8. Perform analysis of programs and displays to determine margin, revenue, ROI, etc.  In addition, perform post-analysis of executed promotions and displays to determine the success or failure, as well as future viability.  Demonstrate sound financial analysis & understanding, including familiarity with financial statements, “Let’s Make A Deal” (LMAD) forms, key account discount levels, and product profitability.
  9. Provide input to sales for line reviews, and in many cases, join sales in customer meetings.
  10. Proactively seek out strategic partners and cross merchandising opportunities both inside and outside the categories.
  11. Deliver annual revenue & variable margin target as well as manage to an annual MARCOM spend target.


  1. 10+ years retail marketing, marketing communications, merchandising experience with a client or promotions agency
  2. Must have at least 4 years of experience directly managing a team of marketing/MARCOM and creative professionals.
  3. BBA degree in Business, Marketing or similar (MBA preferred). 
  4. Deep familiarity with retail marketing and merchandising tools and best practices, including in-store activation methods, traffic drivers to stores and digital media tools.
  5. Must have strong business acumen and outstanding presentation skills (to customers, industry experts, senior internal staff and media)
  6. Must have strong leadership skills; be innovative, flexible, curious and a visionary
  7. Must understand how to lead a collaborative, solution-oriented team that delivers consistent outstanding results
  8. Must demonstrate ability to swiftly move between strategic selling and tactical support, on multiple products for multiple customers, while prioritizing the biggest opportunities with finite resources. 
  9. Automotive application experience is a plus


  • Strategically positions the business to win in markets
  • Delivers tangible results and understands/embraces accountability
  • Develops and manages talent, including mentoring & collaborating
  • Leads effectively, using personal influence vs. position power.
  • Can apply an “outside-in” approach to solutions and opportunities, seeing through the eyes of the consumer and customer. 
  • Anticipates and manages complex situations
  • Delivers results using 80/20 and ensuring financial, brand and growth metrics are met
  • Effectively leads through influence, collaboration and gaining consensus in cross-functional environment. 

Maintains personal composure under pressure

  • Balances data, logic, and intuition in decision-making
  • Dynamic, effective presentation skills

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

This job description should not be construed to contain every function/responsibility that may be required to be performed by an incumbent in this position.  Incumbents are required to perform other related functions as assigned.



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