Digital Marketing Specialist in Hatfield, PA at ITW Test & Measurement and Equipment

Date Posted: 9/26/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Hatfield, PA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    9/26/2019

Job Description

Brooks Instrument is an industry leader in flow measurement and flow control products for critical applications, and a division of ITW (A Fortune 150 Company) is seeking candidates for a Digital Marketing Specialist.  This position will be based out of our headquarters facility in Hatfield, PA (Suburban Philadelphia). In addition to our Pennsylvania operations, Brooks maintains manufacturing locations in, Hungary, and Korea.  The Company also maintains sales offices throughout the world.  Our products are used in laboratory and process applications in end markets such as: life sciences, chemicals, semiconductor, analytical instruments, nuclear, and solar cells.

Basic Function

To initiate effective marketing campaigns online for the appropriate Brooks products by managing various communications channels and tactics such as social media, paid media, e-mail marketing, website development, web analytics, and search engine optimization. 

Essential Duties and Responsibilities 

  • Manage technical aspects of CRM to generate, distribute, and report on leads.
  • Develop strategy for marketing Brooks products online (i.e., demand generation).
  • Put together various digital campaigns to get the company's message out.
  • Perform research to discover other ways of reaching customers.
  • Lead nurturing – understand what activities help turn names in our database into customers.
  • Copywriting.
  • Develop meaningful insights and actions from analytics.
  • Liaise with product management, sales, subject matter experts and third-party agencies.
  • Some travel to support above duties and to support trade shows.
  • Other duties as assigned.

Education and Experience 

  • Bachelor’s degree in Internet Marketing, Marketing, Communications or a related field required. 3-5 years related work experience preferred.
  • Understanding of sales and marketing concepts preferred.
  • Strong computer skills with Microsoft Word, Excel, Outlook and PowerPoint.
  • Must be a highly-motivated self-starter with a high degree of initiative, creativity and problem-solving ability.
  • Multi-tasking with a detail orientation and commitment to accountability in a fast-paced environment.
Our employees enjoy competitive, merit-based salary plus excellent benefits including:
  • Health and dental insurance
  • Company Paid Life Insurance / Short and Long Term Disability
  • 401K plan with generous company match
  • Vacation, personal days and holidays
  • Continuing education reimbursement program
  • Flexible spending accounts

The opportunity to join a well-established (70 + years in business) yet dynamically changing organization that works together as a team to meet the challenges of satisfying customers’ needs and managing rapid growth to better compete in a global marketplace.

Please visit our website: http://www.brooksinstrument.com/

ITW Company Overview

ITW was built on innovation and the strength of new ideas. These values have helped us expand into multiple platforms in nearly 60 countries. But at each of our businesses, the independent entrepreneurial spirit and freedom to innovate remain strong. It’s the highly talented people at ITW businesses all over the world who drive our success through new products and customer driven solutions. Together, we are ITW—a Fortune 200 company that has prospered for 100 years, and changed the way people live and work, all over the world.