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Digital Marketing Specialist in Houston, TX at ITW Polymers and Fluids

Date Posted: 1/5/2019

Job Snapshot

  • Employee Type:
  • Location:
    Houston, TX
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description


Title:                 Digital Marketing Specialist at ITW Car Care

Location:         Houston, TX


The Digital Marketing Specialist develops, implements, tracks, and optimizes our digital world to deliver OmniChannel on-line experiences that strengthen our brand loyalty, improve customer retention, and increases sales. Works with the Brand Managers and various others in the organization in the support of consumers, working to nurture and grow our consumer base.

Duties and Responsibilities:

  • Works both tactically and strategically with Brand Managers (Rain-X, Gumout, Black Magic), sales, and other aspects of the organization to grow our online presence and demand for our products.
  • Maintain SEO for our all digital assets, working with Brand, as part of the holistic SEM strategy. Understanding how to implement across all digital platforms is a must.
  • Manage/oversee Social Media sites (Facebook, Twitter, Instagram and YouTube) to achieve superior customer engagement and intimacy, website traffic and indirect revenue by strategically exploiting all aspects of the social media marketing roadmap.
  • Own marketing-focused consumer interactions on all social media sites, utilizing the Sprout Social management tool, to ensure best in class customer support for the brands.
  • Chief implementer for all digital campaigns through channels like Google Display Network, AdWords, geo-fencing, Social Media ads, etc.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Work with Brand and Creative Services teams to optimize keywords and consumer navigation that improve SEO rankings and website traffic.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Set up analytics to track results of digital advertising, social media and other web-based campaigns. Also provide insights and recommendations based on these reports.


  • BS degree in marketing or related field required
  • 5+ years of digital market experience required
  • Proven working experience in digital marketing required
  • Demonstrable experience leading and managing SEO/SEM, marketing database, CRM, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics (e.g. Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g. DART, Atlas)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.  Sedentary work involves sitting most of the time.  Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
  • Travel as needed (5%)
  • The worker is required to have close visual acuity to perform an activity such as:  preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading
  • The worker is not substantially exposed to adverse environmental conditions

In 2011, Illinois Tool Works (ITW) acquired the car care brands from Shell Lubricants.  ITW Global Brands was formed and now manufactures, markets, and distributes the portfolio of automotive appearance and performance products as well as wiper blades such as Gumout, Slick 50, Rain-X and Black Magic.

ITW is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.



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