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Digital Marketing Specialist in Lakeland, FL at ITW Polymers and Fluids

Date Posted: 3/20/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Lakeland, FL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    3/20/2019

Job Description

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Demonstrable experience leading and managing SEO/SEM, marketing database, CRM, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics (e.g. Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g. DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Manage/oversee Social Media sites (Facebook, Twitter, Instagram and YouTube) to achieve superior customer engagement and intimacy, website traffic and indirect revenue by strategically exploiting all aspects of the social media marketing roadmap.
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Proficient in Adobe Photoshop and Illustrator
• Understanding of B2B Go to Market Strategies

Requirements
• BS degree in marketing or related field required
• 5+ years of digital market experience required
• Proven working experience in digital marketing required

Other
• This job description should not be construed to include every function or responsibility that may arise. Successful candidates will perform tasks as assigned or as deemed necessary in the course of day to day operations.

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