Digital Marketing Specialist in Cincinnati, OH at ITW

Date Posted: 10/21/2019

Job Snapshot

Job Description

ITW Air Management, a business unit of Illinois Tool Works, is a leader in the manufacturing and marketing of air technologies for cooling, drying, cleaning and conveying, with its Vortec and Paxton brands of equipment and solutions for a variety of industrial applications.   ITW Air Management is located in a beautiful setting in Blue Ash, OH, a suburb of Cincinnati.
The Digital Marketing Specialist is responsible for demand generation, lead nurturing and customer retention for two high growth B2B brands.  You will develop, implement, track and optimize our digital marketing campaign across all digital channels, drive content creation, and assist in the overall marketing strategies for the brands. 

The Digital Marketing Specialist will: 

  • Establish online marketing goals to ensure share of market and profitability of products
  • Work with Product Manager, Business Unit Manager, and other internal partners to develop and identify messaging that is effective across various media including social media, websites, e-newsletters, email, etc.
  • Create, develop, and execute inbound marketing campaigns using compelling content
  • Drive content creation to support campaigns and e-marketing efforts
  • Possess the knowledge required to measure, increase and maintain website traffic
  • Have a keen understanding of social media and how it can be used to reach customers
  • Work within various content management, CRM, and analytics tools
  • Conduct competitive analysis studies on competitors, including digital footprint analysis
Bachelor's degree in Marketing preferred with 3-5 years experience

ITW Air Management offers a competitive salary and benefits that include medical, dental, vision, life insurance, 401k with match, paid parental leave, and much more.


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