Digital Marketing Specialist – Video Production in Norwood at ITW Test & Measurement and Equipment

Date Posted: 3/25/2020

Job Snapshot

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Job Description

Digital Marketing Specialist – Video Production
Instron is a global organization that designs, manufactures, sells and services materials testing systems.  Instron is a leader in materials testing applications, and its leadership in the marketplace is continually expanding.  You will find that our established strength, commitment to our core values and team focus provides an engaging work environment and offers exceptional opportunities for personal and career development.
The Opportunity
The Digital Marketing Specialist is a key position within Instron’s marketing team.  The primary responsibilities of the role are to deliver the Instron message when and how customers want it, and to drive business strategy.  You will work closely with product experts and your marketing collegues to execute campaigns, launch new products, and produce marketing collateral that generates inbound leads.  With this opening, we intend that 50-75% of your time will be working with our product experts to self-sufficiently script, film, and edit short videos for YouTube and social media.
Successful candidates should have demonstrated experience producing videos for YouTube and social media.  An ideal candidate would have a strong understanding of current digital marketing channels usually acquired through a combination of completion of a Bachelor’s Degree in Marketing or other creative field, and exposure to multimedia creation platforms such as Adobe Creative Suite.  Additional requirements include:
  • Highly proficient in managing projects with the ability to multi-task and work within deadlines.
  • Familiarity with Adobe InDesign, Photoshop, Illustrator, and Premier Pro.
  • Must have excellent time management and organizational skills and a strong attention to detail.
  • Must be proficient at performing high quality still photo and video shoots
  • Experience using a Web Content Management System such as Sitecore, WordPress, Drupal, HubSpot, or similar is preferred.
  • A passion for customer relationships and business development.
Take this opportunity to join a successful and enthusiastic team where you can make a significant impact immediately.  Enjoy a competitive salary and generous benefits that includes health, dental, life and LTD insurance, paid parental leave, and an industry leading 401k and tuition reimbursement program.
Instron is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.