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Brand Marketing Manager (2835) in Glenview, IL at ITW Construction Products

Date Posted: 2/3/2019

Job Snapshot

Job Description

The Brand Marketing Manager plays an integral role in strategically planning, leading and executing integrated marketing communications that deliver business results across ITW brands. This brand expert will be responsible for creating scalable and strategic brand initiatives targeting end users and leveraging channel partners while driving successful buy-in, execution and impact.

The Brand Marketing Manager collaboratively works with Product Management, Sales, and Outside agencies to deliver one common understanding and one brand voice that will motivate our targeted end users to act in order to achieve our set marketing and business goals.

ITW Residential & Renovation offers a broad range of professional grade anchoring tools and fasteners for numerous construction applications. Our products include wood to wood fastening systems (Paslode), structural wood fasteners (GRK Fasteners™), concrete anchoring systems (Tapcon®, Red Head®, Ramset®), underlayment screws (Rock-On®, Backer-On®), self-drilling screws (Teks®) and drywall anchoring systems (E-Z Ancor®). ITW Residential & Renovation excels in meeting the growing demands from Pro end-users for high-quality home improvement and construction fastening products. Our products are trusted by industry professionals and each brand is the market leader in its respective category in terms of quality, performance and ease of use.

ITW offers its employees a path for advancement, a competitive salary, and a comprehensive benefits package designed to help employees care for themselves, their families, and their futures. 

Primary Responsibilities:

Strategic Development: Support with the development of key brand foundational tools including brand positioning, brand narrative and overall strategy. Drive evolution of brand strategy and messagies stories that are clear, ownable and adapted to our end users and customers

Brand Campaign Management: Lead the development of go to market strategy and execute integrated brand specific marketing campaigns and tools that drive growth through home center and lumberyard channels spanning multiple media including digital, social, CRM, search, and events that drive commercial results, driving target end user conversions working in conjunction with the marketing and sales teams

Leadership and Collaboration: Develop and hire a team of diverse, high performing MarCom professionals. Lead outside agency partners and serve as primary point of contact ensuring marketing objectives outlined by Marketing Managers and Product Managers are delivered on time and on budget. Responsible for managing the marketing budget to deliver results at the most efficient spend

Creative Development: Responsible for telling a simple, compelling story consistently across all channels of communication. For the channels of trade, leads the development of collateral materials, merchandising, promotional pieces, trade show management

Brand Insights & Analytics: Leads the development and alignment on program KPIs with key stakeholders. Delivers insightful and actionable reports/dashboards. Work with external vendors to monitor & track key brand KPIs such as awareness and consideration.

Digital Expertise: Lead strategy and execution of digital, social, mobile, and influencer marketing to deliver brand engagement. Analyze spend and return on investment for all digital marketing levers


Job Requirements:

  • Bachelors degree required in business, marketing, or comparable discipline; MBA is a plus.
  • 7+ years of progressive brand and digital marketing experience required.  Experience working on client side and durable goods experience preferred.
  • Previous management experience required.
  • Strong understanding of web technologies and concepts; SEO/SEM, optimization tools and trends including Google Analyics and Adwords.
  • CRM experience preferred, Ecommerce experience a plus.
  • Strong leadership and influencing skills; ability to drive change.
  • Strong project management skills and results orientation.
  • Excellent communication and listening skills.

Work Environment: 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this position, the employee is occasionally exposed to fumes, airborne particles, climate variances and moving mechanical equipment typically found in a manufacturing environment. The noise level in the work environment (office) is usually low, but much higher when exposed to the manufacturing areas. Certain personal protective equipment is required when in the manufacturing areas.   

Physical Demands: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus. While performing the duties of this Job, the employee is regularly required to reach with hands and arms and talk or hear. The employee is frequently required to stand; walk; sit and use hands to finger, handle, or feel.

ITW is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

We do not accept unsolicited resumes. To be considered an applicant, please apply online to a specific job posting.

If you are a qualified individual with a disability and are unable or limited in your ability to use or access the online application system process due to your disability, please click here for information on how to contact us directly.