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Brand Manager in Lakeland, FL at ITW Polymers and Fluids

Date Posted: 5/17/2019

Job Snapshot

Job Description


Title:                 Brand Manager

Reports to:      Group Brand Manager

Location:         Lakeland Florida

Summary: This individual will be responsible for leading cross-functional business teams as well as assisting in execution and analysis of business initiatives on car care brands. 

This position collaborates with the Group Brand Manager to set the strategic vision for market leading brands in the auto aftermarket.  The brand manager has a track record of results, exhibiting leadership capabilities and desire to continue to develop in brand management.  Every department of ITW ProAP will work and interact with in this individual (Finance, R&D, Innovations, Supply Chain, Sales, etc.).  Ultimately, the brand manager will be judged on his/her performance to meet net brand revenue and profitability targets and timely execution of projects.

Duties and Responsibilities

  • Set plans and strategy to grow the product portfolio.
  • Implement highly focused brand plans that target a small number of big ideas.
  • Develop strong working relationship with Sales and help create sales tools needed in major retailer line reviews.  This position will also attend line reviews, with Sales, at key retailers to sell our product line and innovations.
  • Cultivate relationships and strategic partnerships with key internal parties to effectively lead cross functional teams and secure internal buy-in.
  • Work with Category Management to keep up to date of competitive offerings, pricing, and current plan-o-grams.
  • Track and measure brand heath via internal and external databases on a monthly basis.
  • Work with agencies, evaluate creative and provide strong constructive feedback.
  • Manage day to day coordination of social media execution and website updates.
  • Help manage the grassroots initiatives, advertising development, and media planning.
  • Work with R&D to analyze competitive offerings and maintain data available for internal data mining usage
  • Analyze customer POS and syndicated data to unearth trends and immediate business threats to be shared with Sales.
  • Responsible for all brand packaging and graphic updates.
  • Works closely with Insights manager in qualitative and quantitative brand needs.
  • Supports Innovations in new product development via ensuring new products are in line with brand strategy, trends, and future needs shared by retailers.


  • Bachelor’s degree with 3+ years Consumer Marketing and/or Brand Management  experience or MBA with minimum 2 years Consumer Marketing and/or Brand Management  experience (preferred)
  • Able to effectively align, motivate and lead internal cross-functional teams
  • Excellent written and verbal communications skills with ability to effectively interact and present to multiple levels of organization
  • Must be able to travel up to 10% of time
  • Clear understanding of general marketing principles
  • Strong analytical skills
  • Skilled at identifying and leveraging variety of tools to identify, develop and assess new opportunities
  • Strong organizational skills & strong attention to detail
  • Proven ability to effectively manage & prioritize multiple, complex projects simultaneously
  • Proven skills in building relationships & collaboration
  • Customer focused with ability to objectively assess opportunities and fit with customers’ needs
  • Working knowledge of basic financial principles, some P&L experience

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

This job description should not be construed to contain every function/responsibility that may be required to be performed by an incumbent in this position.  Incumbents are required to perform other related functions as assigned.

The position is based in our Lakeland, Florida offices and must work in that location.



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